Future Folk - Join the campaign
Have you ever wandered around the shops and towns of Britain and thought that everything looked the same?
Designed to appeal to a broad and common consumer profile, and rolled out in huge numbers, mass production uses the same processes, materials and practices worldwide. This approach creates bland product and is not sustainable.
We use natural, traditional, innovative and sustainable materials to create a unique palette we call ‘Future Folk’. Inspired by the folk art and crafts of the past we celebrate the materials that reflect British heritage and the new materials that will become the heritage of the future.
This is what we do – we want to support other people who do the same and we want you to support us.
If you want to hear more about Future Folk businesses so you can make better choices and invest in your community, join the mailing list and get the monthly newsletter.
What is Folk Art?
Folk art can be defined in many ways, but broadly speaking it was the art and craft of the people, made by everyday working folk in a pre-industrial age. It includes paintings, furniture, objet d‘arte and functional objects like pots and pans, tools and signs. Many of the artisans will have had a trade but due to the social status, lacked formal artistic training.
Key characteristics are items that are handmade, small batch or one offs made using simple materials like wood and cast iron or other locally available materials. This gives an item a specific aesthetic that speaks of its origins. If you needed a chair, it could be made in a nearby village or town, by an artisan, not made in factory on the other side of the world.
Globalisation and a movement towards mass production has led to a decline in localised economy and therefore the decline of localised design and crafts.
The objects with which we surround ourselves no longer reflect our environment, our land or the skills in our community, but reflect a profit driven mass production economy.
New values for a new century
Future Folk is not about recreating the past, but observing its good practice and finding a new approach to production for the 21st Century. This approach is rooted in:
- Working with makers and crafts people within the local and national community
- Prioritising materials that are sustainable and made as close to home as possible
- Using materials, crafts and process that reflect the unique aesthetic of our location
- Minimising the use of a globals supply chain through analysing every aspect of what we do
- Continually progressing every project to be more sustainable at every level of production.