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Future Folk

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Future Folk - Joint the campaign
Design and craft for the people, by the people

Have you ever wandered around the shops and towns of Britain and thought everything looks the same? Mass production uses the same processes, materials and practices worldwide. This approach creates bland products and is not sustainable. 

We use natural, traditional, innovative and sustainable materials to create a unique palette we call 'Future Folk'. Inspired by the folk art and crafts of the past we celebrate the materials that reflect British heritage and the new materials that will become the heritage of the future. 

This is what we do and we want to support other people who do the same and we want you to support us.

If you want to hear more about Future Folk businesses so you can make better choices and invest in your community, join the mailing list and get the monthly newsletter.

What is Folk Art?

Folk art can be defined in many ways, but broadly speaking it was the art and craft of the people, made by everyday working folk in a pre industrial age. This typically included paintings, furniture, functional objects like pots and pans, tools and object ‘arte. Many of the artisans will have had a trade but due to the social status, lacked formal artistic training. 

Key characteristics are items that are handmade, small or one off production, using simple materials like wood and cast iron which were the materials available in that specific location. This gives the items a specific aesthetic that speaks of its origins. If you needed a chair, it could be made in village or town, by an artisan, not made in factory on the other side of the world. 

Since the industrial revolution at the turn of the last century and globalisation in the latter half of the 20th Century, the movement towards mass production has led to a demise in localised economy and therefore a demise in localised design and crafts. 

The simple objects around us no longer reflect our environment, our land and the skills in our community, but reflect a profit driven mass production economy. 

New values for a new century

Future Folk is not about recreating the past, but observing its good practice and finding a new approach to production for the 21st Century. This approach is rooted in:

  • Working with makers and crafts people within the local and national community
  • Prioritising materials that are sustainable and made as close to home as possible
  • Using materials, crafts and process that reflect the unique aesthetic of our location
  •  Minimising the use of a globals supply chain through analysing every aspect of what we do
  • Continually progressing every project to be more sustainable at every level of production. 

Pledge to follow the manifesto

If you want to joint the movement, download the 10 point manifesto, post in on social media pledging your support and relink to this page.