Twin Tone Lampshade in Eco Modern Studio's redecoration
Light was integral to their design. As well as natural lighting and 'secondary lighting' such as LEDs to create mood lighting, ceiling lighting was key.
Eco Modern Studios styled them beautifully and got in touch with some questions for Lane designers Joff and Ollie:
What inspires you most about the UK’s graphic heritage?
Many things. We really like the London Underground’s attitude to design and the fact that most stations have their own identity. The overall graphic interior aesthetic is great, with tiles and mosaics. Penguin book covers have a brilliantly thorough application of typography and grid. We particularly like the original orange scheme from the 1930s and 40s under Jan Tschichold and the designs from the 1960s and 70s by Italian art director Germano Facetti.
English designers such as Peter Saville, Albert Fletcher and Derek Birdsall are particularly inspiring for us as graphic designers. Royal Festival Hall in London has really interesting graphic detail, as has early Robin Day furniture and Lucienne Day’s pattern-based designs.
Although not particularly graphic, we’re huge fans of John and Sylvia Reid’s furniture company Stag from the 1960s. We also have huge admiration for British manufactures such as Ercol, a British company who are internationally recognised as brilliant furniture makers. It’s quite a list!
What do you enjoy about the process of collaboration and why did you choose to collaborate with Little Greene on the creation of these lampshades?
You become a better designer through collaboration. The opportunity to learn through other people’s knowledge and expertise creates a dialogue that allows creative development for the product. With Little Greene, it was the shared understanding of colour. It was really nice to create a product to be matched with another (their range of paint). Also, they are an all British manufacturer like us which is something we admire.
Talk us through the process of creating these lampshades from concept, screen printing, folding, threading etc. How did you source craftspeople, choose colourways and what drove the eco-credentials of this piece?
For each lampshade we worked with Little Greene’s head designer to select two colours to match their wall paint trends but which also highlight and contrast with each other. The screen printing colours were then hand mixed to match the specific paint colour – it was a very detailed process. The flat paper sheets are hand screen printed, die cut and then hand assembled.
In terms of sourcing craftspeople, we have a longstanding network of craftsmen that we work with on a day to day basis as part of our graphic design agency – they are tried and tested! The processes were helped by our experience of working with the material and our experience as designers. We use a mixture of traditional and modern technologies, such as die cutting and laser cutting
The eco-credentials of the lampshade are realised through the ecological developments in the lighting technology. We have created product out of one material – normally lampshades are pieces of wire and plastic stuck together that you cannot recycle.
What designers do you rate for producing really innovative beautiful design right now?
The furniture designer Terence Woodgate for his pure and simple designs, nice proportions and uncomplicated-ness! Tom Dixon for his interesting uses of materials and processes. When we were at London Design Week last year we spotted a sofa by Swedish furniture company Cate and Nelson, which we really, really wanted!
You’ve obviously got high production values and detail at the heart of your designs but how does this commitment to quality and the environment actually influence your development?
A nicely detailed and well made product is the difference between good design and average design. We try to monitor this as closely as possible at all stages! Our concept was to make a lampshade using one material with minimal process that is structurally interesting. We wanted to create a graphic, contemporary re-interpretation of a classic concertina-style lampshade. And with the Twin Tone Lampshade we feel like we’ve achieve this… We hope!